Good news for small business owners who want to learn more about
advertising on Facebook. In September of this year, Facebook will
roll out their Business Boost programme in Ireland. The primary
initiative of this programme is to provide business owners with the
opportunity to learn about advertising on the social network.
Launched in May 2012 in Britain, the company teamed up with
Chambers of Commerce to deliver these workshops across the UK.
Led by Director of User Operations, Sonia Flynn, Facebook will
also incentivise business by crediting their ad campaigns on the
platform. Roisin Burke of the Independent.ie writes
"Local businesses that have 50 'likes' on their page at sign-up
stage get €25 of ad credit to spend on Facebook advertising. Those
that garner another 100 'likes' during the promo period get a
further €75-worth of free ads". Seems like a good deal, right?
As a rule of thumb, Facebook execs are inclined to encourage
businesses to keep users within the "Facebook experience" when
advertising, by directing them back to the company profile, rather
than an external page. Will the Business Boost programme be
restricted to advertising within the "Facebook experience", or will
it support outbound links from Facebook? We'll have to wait and
Image: Andrew Thornton (2012)